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     CASE STUDY - LIFE INSURANCE

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SBS partnered with a Life Insurance client to administer a 230,000 member group-life policy. A complex paper-driven process combined with a rapidly growing member base had resulted in large “un-reconciled” member contributions, which SBS reduced by 85% by combining IT solutions with process discipline.

Country: India
Industry: Financial Services

Situation
The client is a Life Insurance company that is a joint venture between one of France’s top five life insurance companies and India’s largest bank (with has over 9000 branches).

One of the client’s key products was a large “group-life” policy covering 230,000 members and growing rapidly.

Challenge

  • The client had insufficient process controls to handle their largest group-life policy (for example, there was no standard system to track the frequent movement of members between sub-groups and branches)
  • The process involved handling high volume paper transactions (processing on average 7,000 premium documents in a month, each of which pertained to multiple members)
  • Quality of input and variations in data provided at by branches aggravated the problem
  • No standard formats available
  • Process back-log had resulted in Rs. 75 million of premium received being ‘unallocated’ to individual members
SBS Solution
  • On-site systems study identified over 20 improvements in operations and system process even before migration
  • Deployed a multi-location team that provided a tailored “end to end solution” for premium receipt that encompassed the following
    • Ability to handle paper from partners documents “as is” (including documents from banks, and member premium statements)
    • Ability to handle receipt of cheques and demand drafts to premium
    • Dispatch of certificate of insurance to new members
    • Regular process MIS and updates
  • SBS developed and designed a customized “wrap around” IT solution that worked with the clients’ existing software and added better process controls and validations
  • Worked with the client in developing a web-enabled application that helped avoid any additional accumulation of unallocated premium
Impact
  • Used a team of 25 trained executives to resolve pending issues and reduce unallocated premium amount by over 85% within 5 months
  • Significant cost saving achieved when compared to “year 0”
  • Successfully managed large demand spikes (200% of normal volume) for 3 months, without compromising client service
  • Established well defined streamlined processes which enabled the client to decentralize the process within its branches in less then 2 years.


 
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