Microsoft Dynamic CRM via an On-Premise or SaaS Model
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| In today's competitive market with its focus on top-line growth, it is imperative that a firm formally manage its pipeline and install-base of customers effectively using a formal Microsoft Dynamic CRM (Customer Relationship Management) process backed by a strong CRM system. The proliferation of how customers are sought, campaigned to and dialogued with during the buying process necessitates firms to consider a holistic, systematic and technology-enabled way to track and fulfill these requirements. With a highly experienced team, Sundaram Infotech has been able to successfully help its customers to improve its sales and services profitability by addressing to the most common concerns across the organization. |
| Organization Role |
Common Concerns seen across the organization |
| CEO |
- Expensive sales organization
- Lack of control of sales & marketing force and budgets
- Lack of responsibility and overview
- Customer Retention
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| Marketing Head |
- Hard to justify the marketing & advertisement costs
- Cannot optimize marketing resources due to lack of overview
- Cannot live up to a direct customer dialogue
- Doesn't have control of sales force follow-up on campaigns
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| Finance Head |
- To identify the profitable and potential customers
- Growing sales- and marketing costs
- Decreasing earnings
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| Sales Manager |
- Sales targets
- Effective forecasting
- Costs of sales
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| Service Manager |
- Growing customer's concerns
- Decreasing earnings on service
- Employee satisfaction
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| IT Manager |
- Organization's expectations or demands
- In line with the technological development
- Increasing costs
- Old Access and Excel driven CRM system maintenance
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Microsoft Dynamics CRM Practice in Sundaram Infotech Solutions Limited
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Sundaram Infotech understands well the need for this complete customer lifecycle approach and how firms can improve customer acquisition & retention and consequently revenue growth by leveraging the information made available during the prospecting and sales process.
Our customized Microsoft Dynamic CRM solution empowers the ability to build and provide accurate information about the pipeline and customers helping resulting in more successful closes and profitable on-going customer relationship management. Sundaram Infotech provides this through its Microsoft CRM offering driving actionable business intelligence by bringing together the various modes firms use to contact and dialogue with prospects and customers. |
Key Features of Microsoft Dynamics CRM
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- Multi-language, multi-currency and multi-time zone support
- Presence integration for real-time communication
- 360 degree activity management and visibility
- Continuous background synchronization to Outlook
- Choice of mobile clients: Outlook, browser or mobile devices
- Offline reporting and analysis
- Flexible options for email sending and routing
- Full remote access without a VPN
- Auto-correct on data entry for accounts, opportunities and more
- Office and Outlook personal productivity enhancements
- Batch and real-time data de-duplication
- Improved mail-merge functionality
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Key benefits of Microsoft Dynamics CRM
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- Collaboration and consistency across the sale organization
- Increase revenue by optimizing sales resources and processes via repeatable best practices
- Updated information on the market conditions
- Understanding dynamic customer demands
- Effective and instant communication to the customers
- Close deals quickly and effectively
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| Being a Microsoft Dynamics Gold Certified Partner, Sundaram Infotech has the right mix of expertise and experience to provide your organization with the most user friendly and flexible Microsoft Dynamics CRM solution. Our solution directly focuses on improved information sharing, increasing sales effectiveness, reflecting customer requirements and integrating multiple modes of customer communication. Sundaram Infotech has helped organizations deploy and manage their MS Dynamics CRM systems while also bringing the additional and often needed capabilities. These include: |
- In- built Integration Service
- Deployment Expertise in IFD
- Customized Data Migration Application
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