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     CASE STUDY - TVS & SONS

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Running a Bespoke application that was challenged with the capability to scale-up and deliver, with the overall cost and continued support issues in mind, made TVS & Sons decide on MBS Axapta without a second thought. A fully integrated system based on Microsoft® Business Solutions Axapta® has enabled TVS & Sons to work in a highly efficient and manner.

Overview
Country: India
Industry: Automobile Manufacturing

Customer Profile
The TVS Group is one of India's largest industrial conglomerates. TV Sundaram Iyengar and Sons Limited, established in 1911, are the parent and holding company of the TVS Group.

The largest automobile distribution company in India, TVS & Sons has an annual turnover exceeding US$ 360 million (over Rs. 16, 000 million). With a workforce of over 3,000, TV Sundaram Iyengar and Sons Limited operate through the following three divisions:
  • TV Sundaram Iyengar & Sons Limited
  • Sundaram Motors
  • Madras Auto Service

TVS, a division (henceforth will be called 'TVS') of T V Sundaram Iyengar & Sons Limited has the following Strategic Business Units (SBUs):
  • Spare parts distribution
  • Ashok Leyland Sales and Service
  • Ashok Leyland Ecomet Sales and Service
  • Mahindra & Mahindra Sales and Service
  • Honda Sales and Service
  • Fiat Sales and Service
  • Special Products for Construction Equipments
  • Tools and Garages
  • Crash Repair
  • Petrol Pumps
  • MyTVS
  • Quality used cars
  • 24 x 7 Emergency Service
  • All car service
In addition, TVS Logistics Limited is a separate company floated under the TVS banner, with approx staff strength of 2500.

Business Situation
The systems handling the business processes of TVS & Sons were running at 64 locations across India and were connected to 5 hubs where separate servers were installed. These servers in-turn were catering to the needs of nearby branches that would connect to the servers on a need-basis. All systems were running a combination of UNIX, COBOL, Oracle and FoxPro.

As a leading auto manufacturer, TVS & Sons was all about thousands of business transactions every day, across the corporate office, factories, service branches, warehouses, customers & stakeholders. The IT department was the busiest of all departments, fighting a losing battle to synchronize data across all the locations mentioned above. A separate team had to be deployed at every location/ function/ department to handle end-of-day, end-of-week, end-of-month & other periodic activities. In addition a separate independent team was deployed to conduct an audit of the data entered into the system, to ensure integrity.

Soon the management realized that they had to take a drastic move to automate and account for quality of data. Going forward, TVS & Sons senior management needed business critical reports often. Every time a report was needed, the IT departments faced an uphill task of churning out the system, checking back with relevant locations and then customizing the report for the management’s review. Such reports normally took a few days to get ready.

Yet another potential risk that TVS & Sons faced was that their existing IT setup ran outdated technology with no room for upgradation. They had an overstaffed IT team that attended to day-to-day operational problems rather than focus on future requirements.

Proposed Solution
An integrated Microsoft® Business Solutions Axapta® system was a decision-by-choice. TVS & Sons achieved improved performance and efficiency together with streamlined operations. TVS & Sons also claim to have achieved their objective of multi-level business operations, spanning across different geographies.

Challenges Faced
  • Multiple lines of business – new vehicle sales, after sales support, spare parts distribution, etc.
  • Multi-location operations
  • Legacy systems running on outdated technology
  • High business transaction rate
  • Resistance to change
  • Low IT literacy with a select section of users
  • High level of integration with third party software
  • High level of customization with a need for translating significant functionalities from legacy systems to an ERP system.
Benefits
  • New, integrated business system
  • User-friendliness
  • Total flexibility to scale-up
  • Hassle-free migration from legacy systems
  • Multi-Level business transactions consolidation
  • Greater accuracy of reporting
  • Improved integration across various entities
  • Reduced data inaccuracies
For More Information
For more information about Sundaram Infotech’s Enterprise Solutions products and services, call +91-44-28604066, or visit www.sundaraminfotech.in

Contact Information
901-906, Raheja Towers
177, Anna Salai,
Chennai – 600002
India
http://www.sundaraminfotech.in
E-mail: info@sundaraminfotech.in

 
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